Companies like Canon can offer customers a range of lenses, camera bodies, or even monitors, but Blackmagic offers integration and workflow. The range of products is impressive, and it’s possible to create an entire editing studio out of almost nothing but BlackMagic offerings. The company also creates loyalty through its vast array of workflow hardware and software tools, creating an ecosystem that’s way more than the sum of its parts. Blackmagic’s founder often talks about customer loyalty and how it works to offer a product line that’s easy for the new video creator to use but also scalable for full-time pros. Blackmagic has achieved loyalty through affordable offerings that provide crucial creative features but intentionally keep the prices down by stripping out some bells and whistles. At its core, it’s the same cinema camera as the bigger URSA and any Blackmagic user can seamlessly transition between the two without much adjustment.īlackmagic also offers studio-specific cameras - models tuned for live production and broadcast - that retain its cinema products’ form factor and controls, yet keep that ecosystem consistent. By comparison, going from a Sony mirrorless camera to a Sony cine camera requires a mental shift and an adjustment to the different types of controls and disparate menu systems.īlackmagic’s approach to hardware and its customers is also different from many other manufacturers. Unlike offerings from other companies, the only difference between Blackmagic’s cine-style cameras and the BMPCC is the shape.
The Blackmagic Pocket Cinema Camera 6K Pro is an advanced technology, handheld 6K digital film camera with 6144 x 3456 Super 35 high resolution HDR sensor, dual native ISO, EF lens mount and direct recording to USB‑C disks! This powerful model adds an adjustable HDR touchscreen, built in ND filters, and a larger battery for longer run time. You can even add an optional OLED viewfinder!
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